{"product_id":"brand-journalism-1","title":"Brand Journalism","description":"\u003cp\u003eResponding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, \u003ci\u003eBrand Journalism \u003c\/i\u003eis the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.\u003c\/p\u003e\u003cp\u003eThis textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher.\u003c\/p\u003e\u003cp\u003eAreas covered include:\u003c\/p\u003e\u003cp\u003e• Establishing the audience your brand wants to engage with\u003c\/p\u003e\u003cp\u003e• Identifying your organisation’s business goals \u003c\/p\u003e\u003cp\u003e• Developing a brand journalism strategy to help deliver those business goals\u003c\/p\u003e\u003cp\u003e• Measuring the results of your brand journalism strategy\u003c\/p\u003e\u003cp\u003eThe book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54234529038680,"sku":"9780415638098","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415638098.jpg?v=1769688026","url":"https:\/\/agendabookshop.com\/products\/brand-journalism-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}