{"product_id":"brand-rewired","title":"Brand Rewired","description":"\u003cp\u003eDiscover how the world's leading companies have added value to their company by rewiring the brand creation process\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBrand Rewired\u003c\/i\u003e showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eFeatures interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger Company, GE, Procter \u0026amp; Gamble, LPK, Northlich and more\u003c\/li\u003e\n\u003cli\u003eHighlights how to maximize return on investment in creating a powerful brand and intellectual property portfolio that can be leveraged economically for many years to come\u003c\/li\u003e\n\u003cli\u003eReveals how to reduce costs in the brand creation and legal process\u003c\/li\u003e\n\u003cli\u003eIllustrates how a brand strategy intersecting with an equally powerful intellectual property strategy produces a greater economic return and more rewards for the brand project leaders\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eInnovative in its approach, \u003ci\u003eBrand Rewired\u003c\/i\u003e shows you how how leading companies are abandoning the old school research-and-development-driven innovation philosophy and evolving to a \u003ci\u003eBrand Rewired\u003c\/i\u003e approach of innovating at the consumer level, using multi-disciplinary teams to build a powerful brand and intellectual asset to maximize return on investment.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Product","offer_id":54251709268312,"sku":"9780470575420","price":46.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780470575420__677303de01891.jpg?v=1741160339","url":"https:\/\/agendabookshop.com\/products\/brand-rewired","provider":"Agenda Bookshop","version":"1.0","type":"link"}