{"product_id":"brand-success-how-the-worlds-top-100-brands-thrive-and-survive","title":"Brand Success","description":"\u003cp\u003eBrand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, \u003ci\u003e\u003cb\u003eBrand Success\u003c\/b\u003e\u003c\/i\u003e applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success.\u003cbr\u003e\u003cbr\u003eWith comment from brand managers, psychologists, academics and other experts, \u003cb\u003e\u003ci\u003eBrand Success\u003c\/i\u003e\u003c\/b\u003e is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":54178351841624,"sku":null,"price":38.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780749462871_f5d558d1-97ba-4b8e-a4f2-b114e2e92cea.jpg?v=1782463755","url":"https:\/\/agendabookshop.com\/products\/brand-success-how-the-worlds-top-100-brands-thrive-and-survive","provider":"Agenda Bookshop","version":"1.0","type":"link"}