{"product_id":"brand-transformation","title":"Brand Transformation","description":"\u003cp\u003eTo be of value to firms, branding must operate in the \"real\" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm’s branding performance, without disrupting and derailing day-to-day business. It demonstrates how to make practical \"best-fit\" changes to a firm's branding by implementing commercially feasible branding activity to achieve commercial results. \u003c\/p\u003e\u003cp\u003eStructured around a brand transformation template, \u003ci\u003eBrand Transformation\u003c\/i\u003e demonstrates how to make pragmatic changes to branding by implementing improvements to six critical components of branding performance. The text not only presents new and different insights; importantly it contains a set of diagnostic questions, frameworks, tools and templates to design implementable changes to a firm’s branding. The text includes a set of six widely occurring firm \"typologies\" and suggests practical immediate activity on which to base a firm’s implementation plan. \u003c\/p\u003e\u003cp\u003eThis text is essential reading for final year marketing undergraduates, postgraduate students of marketing, practising marketers and general managers\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54235594621272,"sku":"9781138064294","price":229.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781138064294.jpg?v=1777266065","url":"https:\/\/agendabookshop.com\/products\/brand-transformation","provider":"Agenda Bookshop","version":"1.0","type":"link"}