{"product_id":"branded-7","title":"Branded!","description":"Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.\u003cbr\u003e Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!:  \u003cul\u003e\n\u003cli\u003eProvides a clear review of social media as well as the rapid changes in the development and use of mobility.\u003c\/li\u003e\n\u003cli\u003eDemonstrates why retailers cannot 'wait and see', and must move rapidly\u003c\/li\u003e\n\u003cli\u003eShows how each company's social media and mobility initiatives are based on the individual personality of the company.\u003c\/li\u003e\n\u003cli\u003eDiscusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Product","offer_id":54221617922392,"sku":"9780470768679","price":28.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780470768679__676551f64b059.jpg?v=1741159641","url":"https:\/\/agendabookshop.com\/products\/branded-7","provider":"Agenda Bookshop","version":"1.0","type":"link"}