{"product_id":"branding-in-governance-and-public-management-1","title":"Branding in Governance and Public Management","description":"\u003cp\u003ePoliticians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a problem, the desirable solutions , and the values at stake. Branding is used as a strategy to manage perceptions, motivate stakeholders, communicate clear messages in the media, and position policies and projects. Brands have a unique ability to simplify such messages and motivate different actors to invest their energy in governance processes.\u003c\/p\u003e\u003cp\u003ePublic administration scholars so far have however paid little attention to branding. This book provides a systematic analysis of branding as phenomenon in governance. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding. \u003cem\u003eBranding in Public Governance and Management\u003c\/em\u003e highlights the growing importance of public banding as a public management strategy to influence political events, decision-making processes and outcomes in governance processes.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54257696768344,"sku":"9780415817912","price":63.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415817912.jpg?v=1769036437","url":"https:\/\/agendabookshop.com\/products\/branding-in-governance-and-public-management-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}