{"product_id":"branding-new-york-1","title":"Branding New York","description":"\u003cp\u003eWinner of the \u003cstrong\u003e2009 \u003c\/strong\u003e\u003cstrong\u003eRobert Park Book Award\u003c\/strong\u003e for best Community and Urban Sociology book!\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBranding New York \u003c\/em\u003etraces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of \"image\" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54257186832728,"sku":"9780415954426","price":61.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415954426_732ac4f5-6fcd-4664-aa92-d5558dab4745.jpg?v=1769591725","url":"https:\/\/agendabookshop.com\/products\/branding-new-york-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}