A01=Jon McGee
Author_Jon McGee
Category=JNM
college admissions
Enrollment management
eq_bestseller
eq_isMigrated=1
eq_nobargain
eq_non-fiction
eq_society-politics
higher ed marketing
higher education economics
higher education leadership
strategic planning
student recruitment
Product details
- ISBN 9781421418209
- Weight: 272g
- Dimensions: 152 x 229mm
- Publication Date: 10 Jan 2016
- Publisher: Johns Hopkins University Press
- Publication City/Country: US
- Product Form: Paperback
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The challenges facing colleges and universities today are profound and complex. Fortunately, Jon McGee is an ideal guide through this dynamic marketplace. In Breakpoint, he argues that higher education is in the midst of an extraordinary moment of demographic, economic, and cultural transition that has significant implications for how colleges understand their mission, their market, and their management. Drawing from an extensive assessment of demographic and economic trends, McGee presents a broad and integrative picture of these changes while stressing the importance of decisive campus leadership. He describes the key forces that influence higher education and provides a framework from which trustees, presidents, administrators, faculty, and policy makers can address pressing issues in the aftermath of the Great Recession. Although McGee avoids endorsing one-size-fits-all solutions, he suggests a number of concrete strategies for handling prospective students and developing pedagogical practices, curricular content and delivery, and management structures.
Practical and compelling, Breakpoint will help higher education leaders make choices that advance their institutional values and serve their students and the common good for generations to come.
Jon McGee is the vice president for planning and public affairs at the College of Saint Benedict and Saint John's University.
