{"product_id":"broadcast-news-producing","title":"Broadcast News Producing","description":"\u003ci\u003e \u003c\/i\u003e\u003cp\u003e\u003ci\u003e\"Having worked closely with Brad Schultz, I know he has important insights to pass along to students in the area of broadcast news production. This seems to be a fairly comprehensive effort that covers many of the aspects of news production that other texts have ignored. I think it will be a tremendous help to those who are interested in this part of the broadcast journalism industry.\"\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e-Dr. Joe Foote, \u003ci\u003eArizona State University and Past President of the Association for Education in Journalism and Mass Communication\u003c\/i\u003e\u003c\/i\u003e\u003c\/p\u003e\u003ci\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/i\u003e\u003cp\u003e\u003ci\u003e\u003ci\u003e\"Brad Schultz has brought his solid professional experience to bear in putting together a highly readable how-to for students aspiring to take their place behind the camera. \u003cb\u003eBroadcast News Producing \u003c\/b\u003eis full of useful tips as well as providing important grounding in the fundamentals of producing a successful newscast.\"\u003c\/i\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003ci\u003e-Beth E. Barnes, \u003ci\u003eUniversity of Kentucky\u003c\/i\u003e\u003c\/i\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003ci\u003e\u003ci\u003e \u003c\/i\u003e\u003c\/i\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003ci\u003e\u003ci\u003e \u003cstrong\u003eBroadcast News Producing\u003c\/strong\u003e is one of the first comprehensive texts in its field. While until now most broadcast journalism textbooks have been geared toward students who want careers on-camera, \u003cstrong\u003eBroadcast News Producing \u003c\/strong\u003egoes behind the camera to teach students the hows and whys of putting together compelling news programs for television, radio, and the Internet.\u003c\/i\u003e\u003c\/i\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003ci\u003e\u003ci\u003eThis text lays the groundwork for good producing, giving the reader an insider′s perspective on newsroom structure and the producer′s role. It takes students step-by-step through the producing process, providing a guide to putting together a successful newscast. The book also addresses critical issues that face today′s producers, including ethics, newsroom leadership, staff management, resource management, newsroom relationships, and career planning. \u003cbr\u003e\u003cstrong\u003e\u003cbr\u003eKey Features\u003cbr\u003e\u003c\/strong\u003e\u003c\/i\u003e\u003c\/i\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003ci\u003e\u003ci\u003e\u003ci\u003eCombines the practical skills and techniques needed in today′s broadcast news production with timely theoretical and ethical issues facing producers. \u003c\/i\u003e\u003c\/i\u003e\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003e\u003ci\u003e\u003ci\u003eServes as a guide to running campus radio and television programs, complete with step-by-step instructions and examples on how to run a news program from start to finish. \u003c\/i\u003e\u003c\/i\u003e\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003e\u003ci\u003e\u003ci\u003eReinforces teaching points through graphics, tables, charts, and photos. \u003c\/i\u003e\u003c\/i\u003e\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003e\u003ci\u003e\u003ci\u003eGives readers an insider′s view of broadcast production through question-and-answer interviews with current and former broadcast news producers. \u003c\/i\u003e\u003c\/i\u003e\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003e\u003ci\u003e\u003ci\u003eFocuses separate sections on producing news programs for television, radio, and the Internet; and on producing specialized broadcast news segments such as sports, weather, live reports, debates, roundtable discussions, and call-in shows.\u003c\/i\u003e\u003c\/i\u003e\u003c\/i\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003e\u003ci\u003e\u003ci\u003e\u003cstrong\u003e\u003cbr\u003eBroadcast News Producing\u003c\/strong\u003e is an ideal textbook for undergraduate journalism courses in broadcast news and mass communications. It is also recommended as a reference for secondary school and college newsrooms, where it can be used as a guide to running a campus news program.\u003c\/i\u003e\u003c\/i\u003e\u003c\/i\u003e\u003c\/p\u003e","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":54259047661912,"sku":"9781412906715","price":182.28,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781412906715_118f2154-463e-4669-bc78-5464bd1ae212.jpg?v=1777770922","url":"https:\/\/agendabookshop.com\/products\/broadcast-news-producing","provider":"Agenda Bookshop","version":"1.0","type":"link"}