{"product_id":"building-the-brewers-bud-selig-and-the-return-of-major-league-baseball-to-milwaukee","title":"Building the Brewers","description":"\u003cp\u003e   When the Milwaukee Braves moved to Atlanta after the 1965 season, many impassioned fans grew indifferent to baseball. Others--namely car dealer Bud Selig--decided to fight for the beloved sport. Selig formed an ownership group with the goal of winning a new franchise. They faced formidable opposition--American League President Joe Cronin, lawyer turned baseball commissioner Bowie Kuhn, and other AL team owners would not entertain the notion of another team for the city.\u003c\/p\u003e\u003cp\u003e   This first ever history of baseball's return to Milwaukee covers the owners, teams and ballparks behind the rise and fall of their Braves, the five-year struggle to acquire a new team, the relocation of a major league club a week prior to the 1970 season and how the Brewers created an identity and built a fan base and a contending team.\u003c\/p\u003e","brand":"McFarland \u0026 Co Inc","offers":[{"title":"Default Title","offer_id":32150777790547,"sku":"9781476672632","price":27.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781476672632_e7f3dbc7-b69c-4d7d-8349-e3639f83e196.jpg?v=1764977423","url":"https:\/\/agendabookshop.com\/products\/building-the-brewers-bud-selig-and-the-return-of-major-league-baseball-to-milwaukee","provider":"Agenda Bookshop","version":"1.0","type":"link"}