{"product_id":"building-the-value-machine","title":"Building the Value Machine","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eBuilding the Value Machine\u003c\/i\u003e\u003c\/b\u003e represents the type of business that many aspire towards - a business that is able to align its internal functions, including sales and marketing, in order to collaborate with its key customers and create real and unique value for mutual benefit.\u003cbr\u003e\u003cbr\u003eThis book provides a solution to the challenge of finding the right organizational structures, the right planning and operational processes, and to place all of that under the right kind of leadership to create the \u003ci\u003e'right kind of value'. \u003c\/i\u003eThis is the kind of value that will be good for both the customer's business and the organizations. \u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eBuilding the Value Machine \u003c\/i\u003e\u003c\/b\u003eexplores how to target your customers effectively, match the capabilities of the business with the needs of the customer, and align all business functions through successful leadership. The result is a business that is truly aligned with its customers, and fully attuned to the vital match between knowing which opportunities to chase and being able to deliver the value required. It will help any business learn and develop both its processes and its value propositions.\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":54245287330136,"sku":"9780749454852","price":41.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780749454852_2a1f78cf-f1e6-4939-bfb4-17964821b606.jpg?v=1780029949","url":"https:\/\/agendabookshop.com\/products\/building-the-value-machine","provider":"Agenda Bookshop","version":"1.0","type":"link"}