{"product_id":"business-analytics-with-python-1","title":"Business Analytics with Python","description":"\u003cb\u003eYour essential textbook for mastering business analytics through Python.\u003c\/b\u003e\n\u003cb\u003e\n\u003ci\u003eBusiness Analytics with Python \u003c\/i\u003e\u003c\/b\u003eby \u003cb\u003eBowei Chen \u003c\/b\u003eand \u003cb\u003eGerhard Kling \u003c\/b\u003eis the definitive guide for upper-level undergraduate and postgraduate students studying business, management or finance. Designed to support analytics modules that prioritize practical application, this textbook introduces students to data-driven decision-making through Python, without assuming a background in computer science. It aligns with course outcomes by integrating statistical, mathematical and machine learning techniques into a unified business context.\n  \nThis textbook takes a holistic approach to business analytics, exploring how Python can be used to interpret and solve real-world problems. From foundational coding skills to the implementation of supervised and unsupervised machine learning methods, students learn how to translate data into insight across key business functions. Through industry-relevant case studies, including customer churn analysis, fraud detection and sales forecasting, learners build confidence in applying analytics to real organizational challenges.\n  \nPedagogical features include: \n- A running case study that reinforces practical learning across chapters \n- Clear learning objectives and chapter summaries to track progress \n- Step-by-step exercises and coding activities to build analytical fluency \n- Examples grounded in real business applications for immediate relevance \n\nWhether preparing for exams or building analytical capability for a future career, this textbook equips students with the tools to turn business data into strategic advantage.","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":54244575641944,"sku":"9781398617179","price":55.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781398617179.jpg?v=1778819465","url":"https:\/\/agendabookshop.com\/products\/business-analytics-with-python-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}