Discover a realistic approach to communication in todays organizations with BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 10E. You learn todays most important business communication concepts in detail and within the context of how communication happens in organizations today. Company examples and situations demonstrate how principles work in the real business world. In addition to refining core written and oral communication skills, you learn to navigate complex relationships and use current, sophisticated technologies. You master the skills to create PowerPoint decks, manage your online reputation with LinkedIn and other tools, engage customers using social media, lead web meetings and conference calls, and more. With self-reflection questions throughout the book, you develop a deeper understanding of yourself and how to communicate most effectively to reach your personal and professional goals.
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Product Details
Weight: 1134g
Dimensions: 217 x 277mm
Publication Date: 12 Sep 2016
Publisher: Cengage Learning Inc
Publication City/Country: United States
Language: English
ISBN13: 9781305500648
About Amy Newman
Amy Newman is a member of the faculty of management communication (emerita) at the Cornell University SC Johnson College of Business in the School of Hotel Administration and the Dyson School of Applied Economics and Management. As a senior lecturer for 17 years she taught courses in business writing oral communication persuasive communication corporate and crisis communication and organizational behavior. Ms. Newman also served as the faculty director of Grand Challenges @Dyson a community-engaged learning curriculum. Ms. Newman was also an adjunct instructor at Ithaca College; Milano The New School for Management and Urban Policy in New York City; and eCornell where she taught classes online. She has won several awards for excellence in teaching and student advising and received grants to develop technology-based learning solutions. She also developed several online courses for working professionals through eCornell. Prior to joining Cornell Ms. Newman spent 20 years working for large companies such as Canon Reuters and Scholastic. Internally she held senior-level management positions in human resources and leadership development. As an external consultant she worked to improve communication and employee performance in hospitality technology education publishing financial services and entertainment companies. A graduate of Cornell University and Milano Ms. Newman is also author of BUILDING LEADERSHIP CHARACTER and several editions of BUSINESS COMMUNICATION: IN PERSON IN PRINT ONLINE. Since 2010 she has maintained a blog of news stories about business communication and character at amynewman.com.