{"product_id":"business-of-media","title":"Business of Media","description":"\u003cstrong\u003eThe Business of Media\u003c\/strong\u003e presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and jargon-free, accessible to undergraduates without requiring a background in economics.  \u003cbr\u003e\u003cbr\u003eKey Features: \u003cbr\u003e\u003cbr\u003e  \u003cul\u003e\n\u003cli\u003eExamines the basic dynamics that underlie the changing media industry and the possible influence these changes are having on society (society′s insatiable quest for profits and democratic society′s need for a media system that serves the public interest)   \u003c\/li\u003e\n\u003cli\u003eDraws from both social and economic theory to create two conceptual frameworks: market model, and public sphere model   \u003c\/li\u003e\n\u003cli\u003eFocus on devlopments in the last decade to major media industry trends mapping structural organization, the rise of media conglomerates, and their new strategies     \u003c\/li\u003e\n\u003cli\u003eAssesses the impact of recent changes in the media industry using the public sphere model on social and political life   \u003c\/li\u003e\n\u003cli\u003eOffers clear, concise, jargon-free writing accessible to all students and professionals without an economics background \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":54245879316824,"sku":"9781412913157","price":182.28,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781412913157_acba4f54-da1b-4006-9158-1ac6258b0a5d.jpg?v=1777772723","url":"https:\/\/agendabookshop.com\/products\/business-of-media","provider":"Agenda Bookshop","version":"1.0","type":"link"}