Business Podcasting Bible

Like the Web and email, podcasting ? technology for distributing audio and video on the Internet ? represents a paradigm shift in how businesses communicate with prospects and customers. Although substantial media coverage has stimulated corporate interest in podcasting, its newness and apparent complexity have made businesses wary of entering the fray. The Business Podcasting Bible is designed to ease this process, particularly for marketers looking to increase sales and deepen their relationships with customers. Each chapter uses case studies to cover a different aspect of podcasting. Topics range from podcast metrics to premium and sponsored podcast models to such nuts-and-bolts concerns as how to syndicate a podcast and what kind of equipment is necessary for setup. The book includes informative sidebars, statistics, easy-to-read charts and graphs based on the authors? proprietary research, along with a glossary, resource appendix, and links to Web resources.

Jim Cheshire is the owner of Jimco Add-ins, the Internet's number one resource for FrontPage add-ins. Jim has been featured in numerous computer publications for his contribution to the FrontPage community, including PC Magazine. Jim has also been a contributor to the Microsoft Developer Network (MSDN) and has written an occasional newspaper column on computer topics. Over the past five years, Jim has worked on the FrontPage team and the ASP.NET team at Microsoft, where he is currently employed. He has no official involvement in FrontPage, but still has a fond place for it in his heart. You can contact Jim by visiting his Web site at http: //www.jimcoaddins.com or by emailing him at jcheshire@jimcoaddins.com. Paul Colligan is the Webmaster of FrontPage World, the Internet's most visited site about Microsoft FrontPage (http: //www.frontpageworld.com). The traffic FrontPage World sees allows Paul to interact with tens of thousands of FrontPage users a month to understand their needs in working with the product. Paul writes a number of FrontPage-related newsletters and has coauthored numerous other books on FrontPage. Paul was awarded MVP status from Microsoft in 2002. He is also a popular presenter on Internet technology topics and frequently speaks online, on the air, and before audiences about his passions. He has presented at events around the country that include Internet World, Linux World, Commission Junction University, and Microsoft Tech-Ed. Mr. Colligan has played a key role in the launch of dozens of financially successful Web sites and Internet marketing strategies that have seen millions of visitors and millions of dollars in revenue. Previous clients haveincluded InternetMCI, the Oregon Multimedia Alliance, Rubicon International, Microsoft, and the Electronic Boutique. You can reach Paul in the FrontPageTalk Forum at http: //www.frontpagetalk.com or by email at Paul@Colligan.com.