{"product_id":"business-strategy-in-a-semiglobal-economy-1","title":"Business Strategy in a Semiglobal Economy","description":"This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global\/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, \"Business Strategy in a Semiglobal Economy\" raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54239507841368,"sku":"9780765613417","price":291.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780765613417_c6ede280-7163-42e1-8d32-3bfa35b437fd.jpg?v=1779338714","url":"https:\/\/agendabookshop.com\/products\/business-strategy-in-a-semiglobal-economy-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}