{"product_id":"business-to-business-marketing-7","title":"Business-to-Business Marketing","description":"\u003cp\u003eThoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include: faster product and service development; shortened product life cycles;, new processes for selling, distribution, and customer service; increase in entrepreneurial firms; and the need to create and sustain long-term customer relationships. Separate chapters are devoted to buying decisions, market research and analysis, and purchasing practices, including treatment of the latest technological developments in just-in-time systems, Web-based procurement, and enterprise resource planning and manufacturing systems. Each chapter includes illustrations of real world marketing issues, key concepts, learning objectives, and discussion questions. \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":54246822183256,"sku":"9780803959644","price":262.88,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780803959644.jpg?v=1777786276","url":"https:\/\/agendabookshop.com\/products\/business-to-business-marketing-7","provider":"Agenda Bookshop","version":"1.0","type":"link"}