{"product_id":"business-to-business","title":"Business-to-Business","description":"\u003cp\u003eContemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad and accessible perspective.\u003c\/p\u003e\u003cp\u003eThe authors bring an authoritative, scholarly understanding to the subject, taking readers through the entire process of creating, developing and maintaining B2B networks. Case studies illustrating each chapter include: Apple, Panasonic, Johnson \u0026amp; Johnson, Epson and Samsung.\u003c\/p\u003e\u003cp\u003eIn providing a single and explicit established academic framework for understanding business networks in a global setting, this book is vital reading for students and researchers involved with international management, international marketing and strategic management.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54234605650264,"sku":"9780415740876","price":198.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415740876.jpg?v=1771655410","url":"https:\/\/agendabookshop.com\/products\/business-to-business","provider":"Agenda Bookshop","version":"1.0","type":"link"}