{"product_id":"buying-happiness","title":"Buying Happiness: The Emergence of Consumer Consciousness in English Canada","description":"\u003cp\u003eThe idea of Canada as a consumer society was largely absent before 1890 but familiar by the mid-1960s. This change required more than rising incomes and greater impulses to buy; it involved the creation of new concepts.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBuying Happiness\u003c\/em\u003e explores the ways public thinkers represented, conceptualized, and institutionalized new ideas about consumption and consumer behaviours. Topics include the states creation of the first cost-of-living index in 191415, the development of consumer consciousness during the Depression, and the ways in which popular magazines encouraged an ethic of cautious consumerism in the postwar period.\u003c\/p\u003e\u003cp\u003eBettina Liverants fresh approach connects changes in consumer consciousness with changes in the economy and behaviour. As the figure of the consumer moved from the margins to the centre of social, cultural, and political analysis, the values and concepts associated with consumerism were woven into the Canadian social imagination.\u003c\/p\u003e","brand":"University of British Columbia Press","offers":[{"title":"Default Product","offer_id":54229521891672,"sku":"9780774835138","price":85.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780774835138__67accd98043fc.jpg?v=1741136036","url":"https:\/\/agendabookshop.com\/products\/buying-happiness","provider":"Agenda Bookshop","version":"1.0","type":"link"}