{"product_id":"buying-into-fair-trade-culture-morality-and-consumption-1","title":"Buying into Fair Trade","description":"\u003cp\u003eStamped on products\u003cbr\u003e\nfrom coffee to handicrafts, the term “fair trade” has quickly become one of\u003cbr\u003e\ntoday’s most seductive consumer buzzwords. Purportedly created through fair\u003cbr\u003e\nlabor practices, or in ways that are environmentally sustainable, fair-trade\u003cbr\u003e\nproducts give buyers peace of mind in knowing that, in theory, how they shop\u003cbr\u003e\ncan help make the world a better place. Buying\u003cbr\u003e\ninto Fair Trade turns the spotlight onto this growing trend, exploring how fair-trade\u003cbr\u003e\nshoppers think about their own altruism within an increasingly global economy. \u003cbr\u003e\n\u003cbr\u003e\n\u003cbr\u003e\nUsing over 100 interviews with\u003cbr\u003e\nfair-trade consumers, national leaders of the movement, coffee farmers, and\u003cbr\u003e\nartisans, author Keith Brown describes both the strategies that consumers use\u003cbr\u003e\nto confront the moral contradictions involved in trying to shop ethically and the\u003cbr\u003e\nways shopkeepers and suppliers reconcile their need to do good with the\u003cbr\u003e\never-present need to turn a profit. In addition to his in-depth analysis of the\u003cbr\u003e\nfair-trade market, Brown also provides a how-to chapter that outlines\u003cbr\u003e\nstrategies readers can use to appear altruistic.This chapter highlights the ways that\u003cbr\u003e\nsocially responsible markets have been detached from issues of morality. A\u003cbr\u003e\nfascinating account of how consumers\u003cbr\u003e\nfirst learn about, understand, and sometimes ignore the ethical implications of\u003cbr\u003e\nshopping, Buying into Fair Trade sheds\u003cbr\u003e\nnew light on the potential for the fair trade market to reshape the world into\u003cbr\u003e\na more socially-just place.\u003c\/p\u003e","brand":"New York University Press","offers":[{"title":"Default Title","offer_id":54034428625240,"sku":null,"price":27.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780814725375__6773139698851.jpg?v=1741160405","url":"https:\/\/agendabookshop.com\/products\/buying-into-fair-trade-culture-morality-and-consumption-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}