{"product_id":"cases-in-marketing-management","title":"Cases in Marketing Management","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCases in Marketing Management\u003c\/b\u003e is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their SAGE textbook \u003ci\u003e\u003ci\u003e\u003cstrong\u003eMarketing Management: A Customer-Oriented Approach\u003c\/strong\u003e\u003c\/i\u003e\u003c\/i\u003e. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.\u003c\/p\u003e\u003cp\u003eA password-protected Instructor Teaching Site at\u003cb\u003e www.sagepub.com\/clowcmm\u003c\/b\u003e includes teaching notes for all the cases, along with suggested answers to the end-of-case questions. \u003c\/p\u003e","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":54263323197784,"sku":"9781412996037","price":137.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781412996037_b47625e2-b723-4f67-934a-65c52fa1d482.jpg?v=1778611521","url":"https:\/\/agendabookshop.com\/products\/cases-in-marketing-management","provider":"Agenda Bookshop","version":"1.0","type":"link"}