{"product_id":"celebrity-bromance-and-comradery-capital-in-asia","title":"Celebrity Bromance and Comradery Capital in Asia","description":"\u003cb\u003eFrom Bollywood to K-Pop, from \u003ci\u003eCrazy Rich Asians\u003c\/i\u003e to YouTube stars and Boys’ Love media, this book brings together leading scholars to explore “bromance” in celebrity culture across Asia.\u003c\/b\u003e \u003ci\u003eCelebrity Bromance and Comradery Capital in Asia \u003c\/i\u003edemonstrates how celebrity bromances are used as global promotional tools in different national and transnational contexts, including China, Thailand, India and beyond. Across chapters written by leading international scholars, the book demonstrates how a “comradery capital” develops as Asian bromances become not just a promotional tool but commodities in their own right in contemporary celebrity culture.","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":54530793701720,"sku":"9780755655021","price":97.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780755655021.jpg?v=1777909521","url":"https:\/\/agendabookshop.com\/products\/celebrity-bromance-and-comradery-capital-in-asia","provider":"Agenda Bookshop","version":"1.0","type":"link"}