{"product_id":"celebrity-sells","title":"Celebrity Sells","description":"Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide.  \u003cp\u003eHarnessing this power can reap huge rewards for business — the Jamie Oliver campaign helped turn around Sainsbury?s fortunes, with the return on investment estimated at £27.95 for every advertising pound spent; sales of Walker?s Crisps increased by 105% thanks to Gary Lineker; One to One re-launched its brand with stars including Kate Moss and Elvis Presley.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCelebrity Sells\u003c\/i\u003e demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice on how to develop and advertise a brand using celebrities, including:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eHow to choose the right celebrity for your brand\u003c\/li\u003e\n\u003cli\u003eHow to build your brand using a celebrity\u003c\/li\u003e\n\u003cli\u003eHow to manage relationships with celebrities\u003c\/li\u003e\n\u003cli\u003eHow to protect celebrity and brand reputation\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":54241555906904,"sku":"9780470868508","price":31.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780470868508.jpg?v=1778580930","url":"https:\/\/agendabookshop.com\/products\/celebrity-sells","provider":"Agenda Bookshop","version":"1.0","type":"link"}