A01=Nicole Woolsey Biggart
amway
Author_Nicole Woolsey Biggart
business
capitalism
Category=KJ
charisma
direct selling organizations
economics
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
gender and sexuality
industry
livelihood
mary kay
mlm
modern american commerce
multilevel marketing
personality
problematic
representatives
social institutions
sociology
tupperware
united states of america
viability
work practices
Product details
- ISBN 9780226047867
- Weight: 312g
- Dimensions: 14 x 22mm
- Publication Date: 15 Mar 1990
- Publisher: The University of Chicago Press
- Publication City/Country: US
- Product Form: Paperback
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Tupperware Home Parties, Shaklee Corporation, Amway, Mary Kay Cosmetics—theirs is an approach to business that violates many of the basic tenets of modern American commerce. Yet these direct selling organizations, fashioned by charismatic leaders and built upon devoted armies of door-to-door representatives, have grown to constitute an $8.5 billion a year industry and provide a livelihood for more than 5 million workers, the vast majority of them women.
The first full-scale study of this industry, Charismatic Capitalism, revises the standard contention that the rationalization of social institutions is an inevitable consequence of advanced capitalism. Nicole Woolsey Biggart argues instead that less rational organizations built on social networks may actually be more economically viable.
The first full-scale study of this industry, Charismatic Capitalism, revises the standard contention that the rationalization of social institutions is an inevitable consequence of advanced capitalism. Nicole Woolsey Biggart argues instead that less rational organizations built on social networks may actually be more economically viable.
