{"product_id":"charles-e-hires-and-the-drink-that-wowed-a-nation","title":"Charles E. Hires and the Drink That Wowed a Nation","description":"\u003cp\u003eIntroduced at the 1876 Centennial Exposition and powered by an historic advertising campaign, Hires Root Beer-launched 10 years before Coca-Cola-blazed the trail for development of the American soft drink industry. Its inventor, Charles Elmer Hires, has been described as “a tycoon with the soul of a chemist.” In addition to creating root beer, Hires, a devoted family man and a pillar of the Quaker community, became a leading importer of botanical commodities, an authority on the vanilla bean. Starting from scratch, he also built one of the world’s largest condensed milk companies.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eCharles E. Hires and the Drink that Wowed a Nation\u003c\/i\u003e chronicles the humble origin and meteoric business success of this extraordinary entrepreneur. Author Bill Double uses published interviews, correspondence, newspaper reports, magazine articles, financial data, and a small family archive to tell this story of native ingenuity. Here, the rough-hewn capitalism of the gilded age, the evolution of the neighborhood drugstore, the rise of advertising in creating mass markets, and the emerging temperance movement all come together in a biography that, well, fizzes with entrepreneurial spirit.\u003c\/p\u003e","brand":"Temple University Press,U.S.","offers":[{"title":"Default Title","offer_id":54226233786712,"sku":"9781439915912","price":23.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781439915912.jpg?v=1777204852","url":"https:\/\/agendabookshop.com\/products\/charles-e-hires-and-the-drink-that-wowed-a-nation","provider":"Agenda Bookshop","version":"1.0","type":"link"}