{"product_id":"chasm-companion","title":"Chasm Companion","description":"The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry.\u003cbr\u003e \u003cbr\u003e Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around three major concepts:\u003cbr\u003e \u003cbr\u003e * How high-tech market develop\u003cbr\u003e \u003cbr\u003e * How to specify a winning market development strategy\u003cbr\u003e \u003cbr\u003e * How to plan go-to-market programmes at different points in the life cycle.\u003cbr\u003e \u003cbr\u003e Wiefels' back-to-basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. The Chasm Companion reveals formulas drawn from real life that can be - and are being - used to stay on top in any economic climate.\u003cbr\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":54242482979160,"sku":"9781841124681","price":31.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781841124681.jpg?v=1765233017","url":"https:\/\/agendabookshop.com\/products\/chasm-companion","provider":"Agenda Bookshop","version":"1.0","type":"link"}