{"product_id":"commercializing-micro-nanotechnology-products","title":"Commercializing Micro-Nanotechnology Products","description":"\u003cp\u003eMicro-nanotechnologies (MNT) are already making a profound impact on our daily lives. New applications are well underway in the US, Asia, and Europe. However, their potentially disruptive nature, along with the public’s concerns, has produced a number of challenges. \u003cb\u003eCommercializing Micro-Nanotechnology Products\u003c\/b\u003e provides a snapshot of the current market situation and details the need for MNT development. It outlines the problems facing today’s businesses and discusses the processes for commercialization, road mapping, technology transfer analysis, and entrepreneurial development.\u003c\/p\u003e\u003cp\u003eThe book begins by detailing the steps required to turn an idea into a marketable product. The editors give examples of previously successful products and relate to their own experiences in development. Next, the text focuses on the importance of entrepreneurship and the required steps to finance and develop a marketing strategy. It contains various definitions of nanotechnology and how each relates to roadmap and production issues. Three detailed case studies from the leading MNT development and manufacturing companies describe how each venture started and progressed to become a market leader. These studies offer valuable insight into overcoming the challenges related to achieving financial backing and specifying the right product for development. \u003c\/p\u003e\u003cp\u003eThis reference provides the only insightful appraisal of the current status of micro-nanotechnology products. It describes a concise process for product commercialization, from market research to end product realization. \u003cb\u003eCommercializing Micro-Nanotechnologies\u003c\/b\u003e provides a clear strategy for choosing the right product to development and overcoming challenges in the growing global market.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Inc","offers":[{"title":"Default Product","offer_id":57503514132824,"sku":"9780849383151","price":179.8,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/agendabookshop.com\/products\/commercializing-micro-nanotechnology-products","provider":"Agenda Bookshop","version":"1.0","type":"link"}