{"product_id":"communication-planning-1","title":"Communication Planning","description":"\u003cp\u003eThe nature of the communicator′s job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents. \u003c\/p\u003e  \u003cp\u003eWith these additional responsibilities as a focus, \u003cb\u003eCommunication Planning\u003c\/b\u003e takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures, 2) writing different types of communication plans, 3) theoretical foundations of communication planning, and 4) strategic approach to planning for issues management. \u003c\/p\u003e  \u003cp\u003eThis book breaks new ground in the study of organizational communication and public relations and contains essential information for consultants, practitioners, and students. \u003c\/p\u003e","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":54262867493208,"sku":"9780761913139","price":262.88,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780761913139_127dd91f-f244-4e8e-a6ea-97dfdb7d9f85.jpg?v=1777784477","url":"https:\/\/agendabookshop.com\/products\/communication-planning-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}