{"product_id":"community-building-for-marketers-1","title":"Community Building for Marketers","description":"\u003cp\u003e\u003cb\u003eLooking to harness the power of brand communities to boost engagement and loyalty?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eSHORTLISTED: \u003c\/b\u003e\u003ci\u003eBusiness Book Awards 2026 - \u003c\/i\u003e\u003ci\u003eSales \u0026amp; Marketing\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eCommunity Building for Marketers\u003c\/i\u003e\u003c\/b\u003e is a practical, detailed guide designed for mid-career marketing professionals eager to develop and optimize thriving brand communities. This step-by-step resource provides proven frameworks to help you build community strategies that deliver measurable impact and strengthen customer relationships from expert \u003cb\u003eAreej AbuAli\u003c\/b\u003e.\u003cbr\u003e\u003cbr\u003eYou'll learn how to: \u003cbr\u003e- Develop and implement a clear vision, mission and      set of values for your community\u003cbr\u003e- Apply principles to start, grow and sustain engaged      brand communities\u003cbr\u003e- Define success metrics tailored to your business      goals and community type\u003cbr\u003e- Learn from real-world examples including Buffer,      Sanity and The TEFL Org\u003cbr\u003e- Optimize community marketing to transform customers      into active brand advocates\u003cbr\u003e\u003cbr\u003eFilled with actionable tools and expert insights, this book empowers you to lead community initiatives that enhance brand loyalty and drive long-term business growth.\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\u003cb\u003eThemes include:\u003c\/b\u003e\u003c\/i\u003e \u003ci\u003eCommunity marketing, brand engagement, customer loyalty, marketing strategy, real-world examples, career growth\u003c\/i\u003e\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":54244628562264,"sku":"9781398616936","price":33.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781398616936.jpg?v=1780029057","url":"https:\/\/agendabookshop.com\/products\/community-building-for-marketers-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}