{"product_id":"competing-in-emerging-markets","title":"Competing in Emerging Markets","description":"\u003cp\u003eThis groundbreaking book provides an essential set of readings and case studies that facilitates a much-needed fundamental rethinking about drivers of successful as well as unsuccessful firm conduct in Emerging markets, and about the role of sophisticated but (usually) poorly-serving Western theories and ideas regarding competition and competitive traps and successes.\u003c\/p\u003e\u003cp\u003eAlthough this book is intended primarily for Emerging markets courses, it can also be used for various other courses in international management or international strategy. It explores a range of themes, including:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cul\u003e\u003c\/ul\u003e \u003c\/li\u003e\n\u003cli\u003ethe strategic and operational challenges companies face while competing in these relatively new (and, therefore, generally unfamiliar) markets\u003c\/li\u003e\n\u003cli\u003ethe imperative to generate creative solutions in response to idiosyncratic challenges posed by Emerging markets.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eCompeting in Emerging Markets\u003c\/em\u003e emphasizes both the unique challenges facing corporate managers who operate (or intend to operate) in Emerging markets, and the ways in which managers can efficiently and effectively respond to these competitive challenges. As one of the first comprehensive texts on this subject, \u003cem\u003eCompeting in Emerging Markets\u003c\/em\u003e is certain to become a standard in the field.\u003c\/p\u003e\u003cp\u003eThe case studies included in this book all have detailed teaching notes which are available to instructors who adopt the book for their courses. For these and other resources, log on to the book's companion website at: www.routledge.com\/textbooks\/9780415399500 \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54233610453336,"sku":"9780415399500","price":91.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415399500_8bd2946a-3636-484c-b2db-91829a154b59.jpg?v=1770151548","url":"https:\/\/agendabookshop.com\/products\/competing-in-emerging-markets","provider":"Agenda Bookshop","version":"1.0","type":"link"}