{"product_id":"competitive-intelligence","title":"Competitive Intelligence","description":"Fast track route to mastering the art of competitor intelligence \u003cbr\u003e \u003cbr\u003e  Covers the fundamentals of competitor intelligence, from securing CEO buy-in and making sure the right people are in place to creating an internal intelligence system and setting up a war room \u003cbr\u003e \u003cbr\u003e  Examples and lessons from some of the world's most intelligent businesses, including Motorola and Apple, and ideas from the smartest thinkers including Jan Herring, Ben Gilad and Leonard Fuld \u003cbr\u003e \u003cbr\u003e  Includes a glossary of key concepts and a comprehensive resources guide \u003cbr\u003e \u003cbr\u003e  ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. \u003cbr\u003e \u003cbr\u003e  ExpressExec is organised into ten core subject areas making it easy to find the information you need: \u003cbr\u003e \u003cbr\u003e  01 Innovation \u003cbr\u003e  02 Enterprise \u003cbr\u003e  03 Strategy \u003cbr\u003e  04 Marketing \u003cbr\u003e  05 Finance \u003cbr\u003e  06 Operations and Technology \u003cbr\u003e  07 Organizations \u003cbr\u003e  08 Leading \u003cbr\u003e  09 People \u003cbr\u003e  10 Life and Work \u003cbr\u003e \u003cbr\u003e  ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":54242466365784,"sku":"9781841122267","price":17.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781841122267_f9bd572d-ffd6-48a9-9d45-65d045a92565.jpg?v=1771372827","url":"https:\/\/agendabookshop.com\/products\/competitive-intelligence","provider":"Agenda Bookshop","version":"1.0","type":"link"}