{"product_id":"consumer-behavior-analysis-in-e-commerce-platforms","title":"Consumer Behavior Analysis in E-commerce Platforms","description":"This book investigates the factors influencing consumer behavior in online shopping environments. Covering decision-making processes, user experience design, and personalization strategies, it examines the role of data analytics and AI in predicting consumer trends. It highlights successful strategies used by leading e-commerce platforms. The book is a valuable resource for students, researchers, and professionals in e-commerce, marketing, and consumer psychology.","brand":"Arcler Press","offers":[{"title":"Default Title","offer_id":56554481910104,"sku":"9781779564092","price":163.68,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781779564092_c710c1d4-01e1-4718-bb25-ac2bbca9eb6e.jpg?v=1778767259","url":"https:\/\/agendabookshop.com\/products\/consumer-behavior-analysis-in-e-commerce-platforms","provider":"Agenda Bookshop","version":"1.0","type":"link"}