{"product_id":"consumer-behavior-and-culture-consequences-for-global-marketing-and-advertising","title":"Consumer Behavior and Culture","description":"\u003cp\u003eMarieke de Mooij’s new edition of \u003cstrong\u003e\u003cem\u003eConsumer Behavior and Culture\u003c\/em\u003e\u003c\/strong\u003e continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy.\u003c\/p\u003e  \u003cp\u003eThis edition has been updated to include:\u003c\/p\u003e  \u003cul\u003e\n\u003cli\u003eAn insight into the different roles of the internet and the growing influence of social media\u003c\/li\u003e\n\u003cli\u003eAn exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing\u003c\/li\u003e\n\u003cli\u003eUpdated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures\u003c\/li\u003e\n\u003c\/ul\u003e   ","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":47575706763608,"sku":"9781544318165","price":82.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781544318165.jpg?v=1777811450","url":"https:\/\/agendabookshop.com\/products\/consumer-behavior-and-culture-consequences-for-global-marketing-and-advertising","provider":"Agenda Bookshop","version":"1.0","type":"link"}