{"product_id":"consumer-behaviour-15","title":"Consumer Behaviour","description":"\u003cp\u003eMoving beyond traditional psychological approaches, this book takes a rigorous marketing science perspective that emphasizes empirical research, behavioural explanations, and the powerful role of habit in decision-making. You will develop the analytical skills needed to use and criticize ideas, applying quantitative methods to real-world marketing challenges.\u003c\/p\u003e\n\u003cp\u003eThe book is packed with student-friendly tools to support your learning, including clear learning objectives, chapter overviews, and summaries to keep you on track. High-impact research and key papers are broken down into accessible boxes that highlight essential terms and examples. Practical exercises throughout the chapters allow you to reflect on concepts and build the confidence to apply them in a professional setting.\u003c\/p\u003e\n\u003cp\u003eNew to this edition:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eArtificial Intelligence: New content on the actual and potential uses of AI.\u003c\/li\u003e\n\u003cli\u003eDigital Advertising: A focus on influencers and modern promotional media.\u003c\/li\u003e\n\u003cli\u003eBehavioural Finance: New chapter on information processing and decision-making.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis is an essential guide for upper undergraduate and postgraduate students taking courses in consumer behaviour or marketing research. It is also a valuable resource for doctoral candidates seeking a deeper, empirical understanding of the subject.\u003c\/p\u003e","brand":"SAGE Publications Ltd","offers":[{"title":"Default Product","offer_id":57521561698648,"sku":"9781036206413","price":67.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781036206413.jpg?v=1781594125","url":"https:\/\/agendabookshop.com\/products\/consumer-behaviour-15","provider":"Agenda Bookshop","version":"1.0","type":"link"}