{"product_id":"consumer-behaviour-9","title":"Consumer Behaviour","description":"\u003cp\u003e\u003cb\u003eWith this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape.\u003c\/b\u003e\u003cbr\u003e \u003cb\u003e\u003cbr\u003e \u003ci\u003eConsumer Behaviour \u003c\/i\u003e\u003c\/b\u003ecombines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees.\u003cbr\u003e\u003cbr\u003e Features include:\u003cbr\u003e- Chapters on the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement.\u003cbr\u003e- Examination of the role of AR\/VR and the metaverse in retail experiences, live streaming and voice commerce as well as quantum computing and the importance of good UX design.\u003cbr\u003e- Ethical considerations of the digital consumer landscape, including privacy and data concerns. \u003cbr\u003e- Learning outcomes, key terms, a glossary and exercise questions international examples throughout, to help develop critical thinking.\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":54220956303704,"sku":"9781398618619","price":55.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781398618619_832b542e-6558-4ee6-9abe-a718430534d0.jpg?v=1780023662","url":"https:\/\/agendabookshop.com\/products\/consumer-behaviour-9","provider":"Agenda Bookshop","version":"1.0","type":"link"}