{"product_id":"consumer-behaviour-and-the-arts-1","title":"Consumer Behaviour and the Arts","description":"\u003cp\u003eAlthough the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. \u003c\/p\u003e\u003cp\u003eThis book offers a summary of the knowledge garnered in recent decades by researchers exploring consumer behaviour in arts and culture. Each chapter explores a different aspect of consumer behaviour in the arts by answering the following questions:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eWhat do we know about this aspect of consumer behaviour in general?\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eWhat do we know about this aspect as it relates to the consumption of art works or cultural experiences?\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eWhat are the practical implications of this knowledge for managers working in the arts?\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eWhat are the implications for researchers in this field?\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis book fills the need for scientific and practical knowledge about the people who consume arts and culture and will therefore be of particular interest to managers of cultural venues and institutions, to students or teachers in arts management training programs, to researchers in the field, to public policymakers in arts and culture, and to anyone directly or indirectly involved in creating, promoting and distributing artistic and cultural products.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54254805909848,"sku":"9780367207281","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780367207281_c0e06b76-fc9d-4bd1-a13e-34a91a082143.jpg?v=1768378519","url":"https:\/\/agendabookshop.com\/products\/consumer-behaviour-and-the-arts-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}