{"product_id":"contemporary-brand-management","title":"Contemporary Brand Management","description":"Written by experts on branding and consumer behavior, \u003cstrong\u003eContemporary Brand Management\u003c\/strong\u003e focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to the growth of brand equity and value, to brand extension and the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":32034883141715,"sku":"9781452242873","price":137.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781452242873.jpg?v=1777778156","url":"https:\/\/agendabookshop.com\/products\/contemporary-brand-management","provider":"Agenda Bookshop","version":"1.0","type":"link"}