{"product_id":"contemporary-issues-in-digital-marketing-new-paradigms-perspectives-and-practices","title":"Contemporary Issues in Digital Marketing","description":"\u003cp\u003eThe theme of this book is\ndigital marketing. We now live in the digital age – indeed, there are more than\n3 billion people connected to the internet. For every 100 people on the planet,\nthere are 96 mobile telephone subscriptions. And more and more of our everyday\nobjects – cuddly toys, cars, even kettles – have created an “internet of\nthings.” It is no surprise, therefore, that companies are eager to harness this\ndigital world. Marketers, in particular, hope that so-called digital marketing\nwill allow them to gain new customer insights, refine customer segmentation,\nand communicate to customers more efficiently and effectively. They anticipate\nthat the digital age will offer possibilities for new product innovation,\nadvanced methods for engaging customers and original vehicles for creating\nbrand communities. \u003c\/p\u003e\n\n\u003cp\u003eDespite the pervasiveness\nof digital technologies, however, digital marketing is seemingly still in its infancy.\nTo begin, what exactly is digital marketing? The term is commonly used, but its\nmeaning – its scope, outline, boundary and limits – is far from concise. This\nbook explores the realities of digital marketing, with contributions from both\nacademics and practitioners who are experts in the field.\u003c\/p\u003e","brand":"Libri Publishing","offers":[{"title":"Default Title","offer_id":49777503961432,"sku":"9781911450238","price":38.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781911450238_9bf2d0b6-d81a-45b8-b36b-24b11dcc183f.jpg?v=1764723611","url":"https:\/\/agendabookshop.com\/products\/contemporary-issues-in-digital-marketing-new-paradigms-perspectives-and-practices","provider":"Agenda Bookshop","version":"1.0","type":"link"}