{"product_id":"contemporary-issues-in-luxury-brand-management","title":"Contemporary Issues in Luxury Brand Management","description":"\u003cp\u003eThis book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability.\u003c\/p\u003e\u003cp\u003eApproaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice.\u003c\/p\u003e\u003cp\u003eWith additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54258239045976,"sku":"9780367859282","price":198.4,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/agendabookshop.com\/products\/contemporary-issues-in-luxury-brand-management","provider":"Agenda Bookshop","version":"1.0","type":"link"}