{"product_id":"contemporary-radio-programming-strategies-1","title":"Contemporary Radio Programming Strategies","description":"\u003cp\u003eThis book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming – a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question ‘What do listeners really want from radio?’\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54256687677784,"sku":"9781138215672","price":43.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781138215672_d2b26084-9d55-4659-8d7b-f6cc42478d83.jpg?v=1769562021","url":"https:\/\/agendabookshop.com\/products\/contemporary-radio-programming-strategies-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}