{"product_id":"conversational-marketing","title":"Conversational Marketing","description":"\u003cp\u003e\u003cb\u003eReal-time conversations turn leads into customers\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eConversational Marketing \u003c\/i\u003eis the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20\u003csup\u003eth\u003c\/sup\u003e century technology to communicate with 21\u003csup\u003est\u003c\/sup\u003e century customers. Online forms, email inquiries, and follow-up sales calls don’t provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging.  By allowing your business to communicate with customers in real time—when it’s most convenient \u003ci\u003efor them\u003c\/i\u003e—conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers.\u003cbr\u003e\u003cbr\u003eConversational Marketing pioneers David Cancel and Dave Gerhardt explain how to:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eMerge inbound and outbound tactics into a more productive dialog with customers\u003c\/li\u003e\n\u003cli\u003eIntegrate conversational marketing techniques into your existing sales and marketing workflow\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eFace-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience—and sales—sky-high. \u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":54222250770776,"sku":"9781119541837","price":27.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781119541837.jpg?v=1780385457","url":"https:\/\/agendabookshop.com\/products\/conversational-marketing","provider":"Agenda Bookshop","version":"1.0","type":"link"}