{"product_id":"corporate-media-production","title":"Corporate Media Production","description":"\u003cp\u003eThis book offers an in-depth exploration of the exciting field of corporate media production from concept development through to the final stages of postproduction and considers all the technical, interpersonal and creative elements needed for success.\u003c\/p\u003e\u003cp\u003eThis third edition has been updated to reflect both traditional and social media production perspectives, including all phases of research and script development\/presentation; essential preproduction activities and production styles; equipment; editing; distribution and evaluation methods; and the role of social media as distribution platforms. Special emphasis is placed on the director’s role and client education and handling. Organized to follow the standard production sequence, \u003cem\u003eCorporate Media Production, \u003c\/em\u003eThird Edition, will lead students through the entire process in a clear, logical, step-by-step manner. \u003c\/p\u003e\u003cp\u003eTopics include:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eProgram needs analysis \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eClient interaction \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eCritical judgment and people skills \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eThe director’s role\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eScript essentials \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eDialogue and narration \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eAudio production \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eEditing \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eSocial media production and distribution \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWritten in an engaging and easy-to-follow format, this book is a perfect introduction for students wanting to learn the ins and outs of corporate media production. The book is also accompanied by the mini lecture series \"Corporate Media Production: Tools for Success,\" in which author Ray DiZazzo offers personal, practical insights on topics such as working with employee talent, handling auditions, exploring the director’s role, exploring the scriptwriter’s role and more. Access it here: https:\/\/www.routledge.com\/authors\/i15051-ray-dizazzo.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54227398295896,"sku":"9780367857295","price":49.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780367857295.jpg?v=1777107654","url":"https:\/\/agendabookshop.com\/products\/corporate-media-production","provider":"Agenda Bookshop","version":"1.0","type":"link"}