{"product_id":"counterfeit-luxury-and-consumption","title":"Counterfeit Luxury and Consumption","description":"\u003cp\u003eCounterfeiting is a widespread problem in the luxury market. To develop appropriate countermeasures, a comprehensive understanding of this phenomenon is crucial. This book provides a holistic approach to explore counterfeit luxury consumption.\u003c\/p\u003e\u003cp\u003eThis edited volume seeks to identify new trends by examining three levels of analysis. First, it explores the macro level related to the brand, including corporate decisions and marketing strategies. Second, the meso level focuses on the influence of interpersonal and sociocultural contexts. Thirdly, the micro level examines intrapersonal and situational contingencies. With contributions from international experts, the book provides broad perspectives from both the demand and supply side of luxury counterfeiting, offering valuable insights to help mitigate the issue and improve counter strategies.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eCounterfeit Luxury and Consumption\u003c\/i\u003e will be of interest to researchers, postgraduate students, and policymakers across the fields of luxury management, marketing, consumer behavior, brand management, and ethical and responsible business.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54250419421528,"sku":"9781032831183","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032831183_6f560627-40bd-4466-97bd-c3956119a426.jpg?v=1768357846","url":"https:\/\/agendabookshop.com\/products\/counterfeit-luxury-and-consumption","provider":"Agenda Bookshop","version":"1.0","type":"link"}