{"product_id":"creating-a-business","title":"Creating a Business","description":"\u003cp\u003eThere is more to setting up a successful business than just a good idea.\u003cem\u003e Creating a Business\u003c\/em\u003e examines concisely all the relevant aspects: the excitement and satisfaction that business entails, the challenges that face the entrepreneur, the risks that lie in wait.\u003c\/p\u003e\u003cp\u003eThe textbook is organized around a practical example: a company setting out to launch a new line of clothing. Aspects of setting up a business, including management, marketing, legislation, and financial management are examined. \u003c\/p\u003e\u003cp\u003eIncluding pedagogical features, such as end-of-chapter questions and illustrations, \u003cem\u003eCreating a Business\u003c\/em\u003e will interest students of small business and entrepreneurship. \u003c\/p\u003e","brand":"Wolters-Noordhoff B.V.","offers":[{"title":"Default Title","offer_id":54224723411288,"sku":"9789001765002","price":67.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9789001765002_fa6b3fe0-1880-4d28-8800-675a9bb3c6d0.jpg?v=1779333339","url":"https:\/\/agendabookshop.com\/products\/creating-a-business","provider":"Agenda Bookshop","version":"1.0","type":"link"}