{"product_id":"creating-and-delivering-your-value-proposition","title":"Creating and Delivering Your Value Proposition","description":"In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. \u003ci\u003eCreating and Delivering your Value Proposition\u003c\/i\u003e provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, \u003ci\u003eCreating and Delivering your Value Proposition \u003c\/i\u003eis an essential guide to understanding and developing a value-focused strategy for all senior practitioners.","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":54257604297048,"sku":"9780749455125","price":49.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780749455125_33dfd7bf-b16e-4905-be51-49e1100db819.jpg?v=1780027260","url":"https:\/\/agendabookshop.com\/products\/creating-and-delivering-your-value-proposition","provider":"Agenda Bookshop","version":"1.0","type":"link"}