{"product_id":"creating-brand-cool-1","title":"Creating Brand Cool","description":"\u003cp\u003eIn this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings.\u003c\/p\u003e\u003cp\u003eLeveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today’s marketing challenge: clearly defining the business’s brand essence using its owned social media channels to personalize the full character of the brand. \u003ci\u003eCreating Brand Cool \u003c\/i\u003eaddresses the importance of developing a unique state of being that personally resonates with today’s consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away.\u003c\/p\u003e\u003cp\u003eAppealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition. It is relevant to all types of business, from small businesses to globally recognized brands.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54261344436568,"sku":"9780367693145","price":43.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780367693145_b0a090ea-2483-4ff3-ac4a-c2d74944156f.jpg?v=1768377613","url":"https:\/\/agendabookshop.com\/products\/creating-brand-cool-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}