{"product_id":"creating-great-visitor-experiences","title":"Creating Great Visitor Experiences","description":"\u003cp\u003eIf a museum is trying to improve visitor satisfaction, grow and diversify their audience, or engage with their community, they must focus on the experience visitors have inside the museum. Unfortunately, some people don’t visit museums because they have had a previous negative experience, or they simply don’t feel museums are for people like them. Not only do we need to win back those who we haven’t welcomed properly in the past, we need to be sure we don’t turn off any more potential visitors. \u003cbr\u003eOnce you’ve decided to prioritize the visitor experience, you may discover that you don’t have the tools you need to truly implement change for your visitors. An Executive Director may support the concept but doesn’t have the time or specific expertise to implement a new program. A Visitor Services Manager may have been promoted from the front line and has great customer service and coaching skills but doesn’t have experience crafting institutional change. \u003cbr\u003eCreating Great Visitor Experiences: A Guide for Museum Professionals can help these museum professionals design a program that is specific to their institution. Its Table of Contents shows how the book offers a step-by-step guide to doing just that:\u003cbr\u003eChapter 1: Focus on the Visitor Experience\u003cbr\u003eChapter 2: Understanding Museum Visitors and the Impact of the Visitor Experience\u003cbr\u003eChapter 3: Learning About Your Visitors\u003cbr\u003eChapter 4: Visitor Mapping: Charting Visitor Routes Through Your Institution\u003cbr\u003eChapter 5: Start with the Basics: Making the Museum Itself Welcoming\u003cbr\u003eChapter 6: Articulating What Service Means to You\u003cbr\u003eChapter 7: Determining the Structure of Your Front-Line Team\u003cbr\u003eChapter 8: Merging Security and Service\u003cbr\u003eChapter 9: Hiring Your Dream Team\u003cbr\u003eChapter 10: Training to Develop a Dynamic Service Team\u003cbr\u003eChapter 11: Building Strong Morale and a Professional Front-Line Team\u003cbr\u003eChapter 12: Developing a Culture of Service Throughout the Museum\u003cbr\u003eUse this authoritative, practical guide from the American Alliance of Museums to help your museum create great visitor experiences.\u003c\/p\u003e","brand":"Bloomsbury Publishing Plc","offers":[{"title":"Default Title","offer_id":54237545627992,"sku":"9781538150214","price":87.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781538150214.jpg?v=1769705137","url":"https:\/\/agendabookshop.com\/products\/creating-great-visitor-experiences","provider":"Agenda Bookshop","version":"1.0","type":"link"}