{"product_id":"creating-loyalty-in-youth-travel-1","title":"Creating Loyalty in Youth Travel","description":"\u003cp\u003e\u003cb\u003eDISTINGUISHED FAVORITE\u003c\/b\u003e: \u003ci\u003eIndependent Press Award 2026 - Travel\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eHow can senior travel leaders unlock lifelong value by building loyalty among youth travellers?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eCreating Loyalty in Youth Travel\u003c\/i\u003e\u003c\/b\u003e provides a strategic guide for executives aiming to capitalize on this vital market segment. Written by \u003cb\u003eStephen Lowy\u003c\/b\u003e, an expert in youth travel, this book offers proven tools and data-driven models to help tourism and hospitality leaders develop long-term, emotionally resonant relationships with young travellers, transforming them into lifelong customers and advocates.\u003cbr\u003e\u003cbr\u003eYou'll learn how to: \u003cbr\u003e- Analyze youth traveller segments from backpackers to mobility workers\u003cbr\u003e- Implement strategies that prioritize early engagement and sustained loyalty\u003cbr\u003e- Leverage insights from expert interviews with leaders at Marriott and Tourism Australia\u003cbr\u003e- Evaluate financial impact and ROI of targeting youth travel markets\u003cbr\u003e- Integrate youth loyalty into broader organizational strategy for sustainable growth\u003cbr\u003e\u003cbr\u003eEquip your organization with the frameworks and leadership insights needed to deliver impactful, long-term results in a competitive travel landscape.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eThemes include:\u003c\/i\u003e\u003c\/b\u003e \u003ci\u003eYouth travel loyalty, tourism strategy, customer lifecycle, financial impact, leadership, data-driven marketing, industry insights\u003c\/i\u003e\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":54260703723864,"sku":"9781398620643","price":68.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781398620643.jpg?v=1780030870","url":"https:\/\/agendabookshop.com\/products\/creating-loyalty-in-youth-travel-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}