{"product_id":"creativity-and-advertising-1","title":"Creativity and Advertising","description":"\u003cp\u003e\u003cem\u003eCreativity and Advertising\u003c\/em\u003e develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the ‘event’. Drawing on a diverse set of philosophical influences including Scotus, Spinoza, Vico, Kant, Schiller, James, Dewey, Schopenhauer, Whitehead, Bataille, Heidegger and Deleuze, the book posits a sensational, process-based, transgressive, lived and embodied approach to thinking about media, aesthetics, creativity and our interaction with advertising. \u003c\/p\u003e\u003cp\u003eElaborating an affective account of creativity, McStay assesses creative advertising from Coke, Evian, Google, Sony, Uniqlo and Volkswagen among others, and articulates the ways in which award-winning creative advertising may increasingly be read in terms of co-production, playfulness, ecological conceptions of media, improvisation, and immersion in fields and processes of corporeal affect.\u003c\/p\u003e\u003cp\u003ePhilosophically wide-ranging yet grounded in robust understanding of industry practices, the book will also be of use to scholars with an interest in aesthetics, art, design, media, performance, philosophy and those with a general interest in creativity.\u003c\/p\u003e\u003cp\u003eAndrew McStay lectures at Bangor University and is author of \u003ci\u003eDigital Advertising\u003c\/i\u003e, and \u003ci\u003eThe Mood of Information: A Critique of Online Behavioural Advertising\u003c\/i\u003e and \u003ci\u003eDeconstructing Privacy\u003c\/i\u003e, the latter forthcoming in 2014.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Product","offer_id":56611580445016,"sku":"9780415519557","price":50.99,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/agendabookshop.com\/products\/creativity-and-advertising-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}