{"product_id":"creativity-and-strategic-innovation-management","title":"Creativity and Strategic Innovation Management","description":"\u003cp\u003e\u003cem\u003eCreativity and Strategic Innovation Management\u003c\/em\u003e was the first book to integrate innovation management with both change management and creativity to form an innovative guide to survival in rapidly changing market conditions. Treating creativity as the process, and innovation the result, Goodman and Dingli emphasise the importance of a strategic approach to management through fostering creative processes.\u003c\/p\u003e\u003cp\u003eRevised and updated for a second edition, this ground-breaking book now includes: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA new section on contemporary themes in innovation management, such as the use of social media and sustainability. \u003c\/li\u003e\n\u003cli\u003eMore coverage of entrepreneurship, ethics, diversity issues and the legal aspects of technology and innovation management. \u003c\/li\u003e\n\u003cli\u003eMore international cases and real life examples.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe book is also supported by a range of new tutor support materials. \u003c\/p\u003e\u003cp\u003eThis textbook is an ideal accompaniment to postgraduate courses on innovation management and creativity management. The focused approach by Goodman and Dingli also makes it useful as supplementary reading on a range of courses from management of technology to strategic management.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54261874819416,"sku":"9781138675094","price":241.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781138675094_d895dc1d-9eb1-490d-9e47-5ffbb67e04bd.jpg?v=1777262456","url":"https:\/\/agendabookshop.com\/products\/creativity-and-strategic-innovation-management","provider":"Agenda Bookshop","version":"1.0","type":"link"}